All too often in Cambridge do we see the same out-dated advice which will often include SEO topics such as ‘link building’, ‘reciprocal links’, ‘directory links’ and other extremely old (and not particular effective) white hat techniques; and so the question is asked? Where are all the clever, innovative, grey-hat SEO techniques and Search engine marketing companies for Cambridge city business?

Perhaps nCoded is one of the only forward thinking SEO brands in Cambridge!? At the momment the SEO that ncoded.com produces is highly effective and yet still we have many SEO models that we have still to put to work. Hence with nCoded have extensive SEO knowledge and experience, not to mention highly effective SEO, SEM, and Social Network strategies we thought that we would write an article to document this; more so than what ncoded.com clearly shows!

Its a sad fact that when a business first thinks about getting a website the last thing often in their minds is e-marketing, or seo, internet marketing, web marketing, search engine marketing, social network marketing, and host of other industry defined names which pretty much mean the same thing.

However what the business in question will soon begin to see is that unless they market their website they will of course get very few visitors. Therefore the choice then becomes to either use traditional marketing (advertising, promotion, word of mouth, referrals, and the like), or to perhaps use Internet marketing instead or both.

nCoded wrote this article to test SEO on both sub-sector & locale keywords; we hit first page of Google instantly out of 7 Million SRP’s; why not bring nCoded into your SEO Project?

This new article is for all the people that have had questions about the best way to use this analysed information, as well as those taking their first steps using automated SEO tools.

OK firstly make sure that you took a look at the first article which you can do by browsing here: An SEO analysis on Amplify, Ping, and Posterous

What you will notice is that I have created a grid that shows which sites will automagically post into other sites (once you have installed or allowed the correct app or API access).

Hence Posterous can auto-post into Amplify and Ping. Please read the list from the top left to top bottom.

OK now the strategy should be to get as many social spaces as possible to accept your new content, using these automagic tools. Personally I dont send the same content to all these ‘social spaces’ but instead edit the main content to make sure that I get as many keword variants as possible.

Now clearly I am not going to give the game away too much – well more than what I have done already – else I would never get any consulting | contracting work – however what I will tell you is with the information in the previous aricle, what you will be able to implement is posting to 150+ social spaces in around 15 mouse clicks!!

Hopefully this should give you 150 reasons to study this analysis and build up your own SEO strategy – as you can now see how powerful this technique is when done correctly!!

Clearly with such an analysis in hand you can then create a logical SEO strategy based on posting your content to social type media web applications.

As you may know creating a Facebook user profile for a business is a definite no no (well in our opinion anyhow); Indeed most of the functionality you require is missing but can be found in the Facebook page concept.

A Facebook page, or business or fan page, is a Facebook area which can be used to promote and offer information about your business. If you have used Facebook then you will no doubt have seen all the pages, from everything from quotes, to artists, all the way through to national retail and fast food outlets.

As a good example of how to use your Facebook page for internet or web marketing we would ask you to take a look at the Malaysian McDonald’s Facebook page.

>> Malaysian McDonald’s Facebook Page

The main reason’s that we picked this Facebook page were twofold. The first reason is because the service was excellent when we used it whilst in KL Malaysia. Especially the McDelivery service which is unavailable here in the UK.

The second reason is because this outlet has used their Facebook page very well in terms of marketing both online and physical; notice how many fans they have all around the World which is the main point here.

In order to create your new business Facebook page you will first have to create a user profile. By doing this it gives you access to a link (top right) to ‘create a new page’.

After clicking this link you will be taking to a page where you can enter information about your business, as well as confirm you are legally allowed to use this.

Once you have completed these steps you will then be able to enter information about your business, products and services into your new Facebook page.

And now the bit that trips most people up! You have setup your new Facebook page and now you want something like, facebook.com/uk.mybiz (where mybiz is your business name). Okay in order to get this text URL you will need to adhere to the follow guidelines as layed down by Facebook.

• You need to be admin of the Facebook page in question
• It would seem that you will also need a verified Facebook account
• You will also need to be 100% sure of your business name as once it is set, you can never change it

Please note that Facebook sets the following restrictions on your Facebook page so if you have trouble signing up then take a look at the list below.

• Create a user-name that is as close as possible to your public figure or business name (e.g. Chris.Kirk.UK, My.McDonalds)
• If you own the rights to a given name (Worldwide), then make it your Facebook User-name and Business Page so that others cannot obtain it. However if you only own it locally (e.g. the trademark) then make sure you pull it into context. A good example of this is Malaysian McDonald’s as given above)
• Note that Facebook User-names can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”)
• Choose a Facebook user-name that you will be happy with for the long term. As stated above, User-names are not changeable
• Your user-name must adhere to Facebook’s Statement of Rights and Responsibilities (so if you are running an SME company, or are just very web savvy, then it would be worth getting a lawyer to make sure everything is in order)

Screenshot of Google Analytics

In order to setup Google analytics on your website, just follow this guide for full details.

• The first thing you need to do is sign-up for a Google Account at: https://www.google.com/accounts/ManageAccount
• Once you have an account setup, log into it and find the section called ‘My Products’.
• In the ’My Products’ section, Click the link called Analytics.
• Once in the ‘Google analytics’ area, look for (and click) and link called ‘Add Website Profile’
• In the ‘Add website profile’ area, fill out the ‘Website Address’ and ‘Time Zone’, then click Finished.
• In the next page you will see a lot of text very similar to this below:

<script type="text/javascript">
var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
</script>
<script type="text/javascript">
try {
var pageTracker = _gat._getTracker("UA-1110811-25");
pageTracker._trackPageview();
} catch(err) {}</script>

• This code will then need to be added to every page in your website; If you are a programmer then this will offer no problems and would probably be placed in footer.php or some similar type of included file.
• If you are using a Blog, CMS, or other ‘prebuilt’ application, then you will need to find out where the footers are, or perhaps look out for a module, component, etc which adds Google analytics to your website; You will need to put the code above into this.
• If you’re website has been created from scratch the you will need to look for the following tag: </body>, and place the code above it, on every page that needs to be monitored.
• Once you have done one of these, then check the Tracking Status (on the same Google page as the analytical code, at the top of the page).

Once the Tracking Status shows that Google is receiving Data then you can be confident that Analytics is fully setup and ready for you to view your metrics (after around 24 hours of setting it up).